Overview

ActiveSpotLight allows readers to move Beyond the Printed Page, and gives you and your advertisers the power to engage them at a peak point of interest with results that are truly astounding. In fact, with our easy-to-use online reporting tool, you can instantly track customer behavior and purchase patterns. Real-time data can be viewed and downloaded 24/7. ActiveSpotLight solutions transform the advertisements and editorial pages in your magazine into results that both you and your advertisers will profit from.

How it Works

ActiveSpotLight gains power from its simplicity. Readers and Advertisers alike who see it, simply get it. We've heard it called everything from "the missing link between the Internet and traditional media" to "in this industry, this is more important than water." See for yourself, either through our quick demo or by browsing one of our many live client sites: [Use the drop-down menu in the upper left corner of this page].

Additionally, here is a sequence of images that outline the process:

Features

From developing full service systems to providing a single missing ingredient, the ActiveSpotLight system is designed to provide everything you need. The system is built to grow or contract according to your unique criteria. We don't try to make a fashion magazine format fit into the framework of a Business-to-Business publication. Each project is treated as an individual exploration into the tremendous possibilities created by this medium.

Benefits

Increased Engagement – Our readers average over 3 minutes of time spent viewing each ActiveSpotLight advertisement

Increased Conversion – ActiveSpotLight ads experience over 15% conversion rates compared to an Internet average of roughly 3%

Increased Ad Awareness – Our system has delivered 10’s of thousands of hours spent by consumers browsing advertisements, with millions of pages viewed

Increased Sales – Increase ad revenue for less than the cost of one single ad page

Faster Sales cycle – Decrease the time it takes for advertisers/media buyers to purchase ads

Enhance Your Media Mix – Give magazines/advertisers the ability to offer your readers rich, interactive content from the printed page

Drive Traffic to Retail Stores – Use store locators to instantly deliver directions and maps to interested customers

Drive Traffic Online – Increase traffic to your web site, build a strategic online brand

Increase Advertiser ROI – Deliver data that measures shopping habits and buying patterns in real-time

Simplify Customer Interaction – Benefit from the simple turn-key solution with no additional hardware or software to purchase or maintain