Demo

How it Works

It's Saturday morning and you're enjoying a cup of coffee in your favorite chair. You're flipping through your favorite magazine when you see a handbag in an ad that catches your eye and you wonder, does it come in other colors? How much does it cost? Where can I get it?

 

You don't want to spend time driving around town looking if you can go directly to the magazine's web site to get everything you need. Normally you'd search online and hope that in the billions of possibilities you'd find what you were looking for. But instead you have this interactive version of the same advertisement and with a single click you're on a page with lots of products just like the one that caught your eye.

There's the advertisement, just as it was in the printed magazine, letting you know you're in the right place. And instead of just the one choice, there are many colors to choose from. Suddenly a "what if" I got this handbag turns into a "why not" get this handbag. With a simple click you've added them to your cart or found out which local retailers carry the item. Your favorite magazine has become your favorite catalog.

It's really that simple. A reader jumps without missing a beat from a magazine page to a web site that continues the experience.

Your magazine can be more than a destination, it can be a resource.